The concept of pitching has evolved significantly over the centuries — from the loud shouts of market criers to precise, data-driven presentations in front of investors. This development reflects the social, technological, and economic changes of each era. While emotions and spectacle once played a central role, modern pitches rely on storytelling, data, and digital technology.

Hook

Start with a powerful statement or image that touches people. Something that makes them pause for a moment. “Imagine if the air you’re breathing right now was suddenly gone.”

Problem

Show the problem that affects us all. Make it tangible and easy to feel. “Every day, forests the size of 500 soccer fields disappear – and it’s changing the air we breathe.”

Solution

Present a clear and simple solution. The idea should be easy to understand without using complex terms. “Our solution is simple: We connect farmers with tree-planting projects. New forests grow, and local people earn an income.”

What makes it special

Explain what makes your project unique. Highlight why your idea stands out. “We don’t just plant trees – we create income opportunities for local people. This links climate protection with social justice.”

Proof

Give examples that show the idea works. People trust what they see and experience. “In the past 6 months, we planted 2,000 trees and created new income opportunities for 15 families.”

Call-to-action

Invite people to get involved. Frame it as an invitation, not a demand. “Join us on this journey. Let’s plant the first 10,000 trees together.”

Emotions

Tell a story that moves people. People remember stories, not statistics. “Luis, a farmer from the region, told us that for the first time, he had enough money to send his kids to school – thanks to this project.”